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Ad Featuring Half-Naked Pamela Anderson Deemed Sexist, and Sexiest
NEW YORK — Advertising Women of New York, a nonprofit trade group, is upset about a TV ad for Sirius Satellite Radio featuring Pamela Anderson in a wet tank top using her entire body to clean a young man's car. She uses her bottom as a chrome buffer. (Now we know why Howard Stern is thinking of moving to Sirius!)
In a related story, Bongo News gave the Sirius commercial the Palethorpe Award for the year's sexiest ad. "We especially liked the way the fire hydrant explodes at the end," said the Editor.
The group also cited as offensive a Beck's beer ad showing two women caressing each other (no lesbians allowed in this group, it seems), a Labatt beer commercial showing female and male bare midriffs, a Geico ad showing a woman without car insurance running along the street and acting like a car, and an Arm & Hammer ad showing women sniffing fresh laundry. But the group did cite some ads as portraying women in a positive light. For example, the group praised MasterCard for a commercial in which a woman opens a jar of pickles after her weakling husband fails the test.
"Portraying women as sex objects is bad and demeaning," said a spokesgal for the group. "Showing men as weaklings … now that's good!"
Streaker at NCAA Final - Exclusive Photo
