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Swedish Professor Calls Topless Heidi Klum a Hooker
STOCKHOLM — A Swedish professor has attacked the ad campaign of retailer H&M for its posters for bathing suits featuring supermodel Heidi Klum in a topless pose.
Ake Finne, a Professor of Advertising in Sweden, said, "These ads are insulting to women, depicting them as hookers. The image is unappetizing. Heidi 'dares' to bare all, yet hides behind a pole, a pole that leads the thought to a stripper's dancing pole. Her underwear is so far down on her hips you don't know if she's about to take them off or on."
A spokesperson for H&M disagreed. "We believe that our customers will identify with the model. We've chosen her because she fills out our bathing suits in the best possible way and represents a healthy lifestyle, apart from the silicone implants."
